Retail Marketing Strategies for Fashion

Today we take a look at the different retail marketing strategies you can employ for your fashion brand. We have previously talked extensively about how to use different sales tools to make your life easier and your business more efficient but today we would like to take a broader approach. Put bluntly, in this article […]

FashionTrade | An Introduction

Welcome to – the one stop marketplace for the global fashion business. Find out more about our story and our journey to make business for brands and retailers more accessible and transparent.

Fashion trade show review

Trade show

It has been a very hectic month to say the least. As we are resting our aching feet and going through the stacks of business cards, leaflets and catalogues received we can’t stop ourselves from going through the shows once more in our mind.

Boof – Doing things differently


Like the little rascals they make denim and other clothing for, boof does business a little differently. They have their own production in Istanbul, where all products are handmade, Aytekin, one of the owners visits all shops and places the highest emphasis on collaboration with all of their retailers.

Sustainable fashion: A trend in children’s wear

With each visit to one of the trade shows focussed on children’s fashion we realize that the importance of sustainable and eco-friendly clothing is increasing. That is in itself not surprising, given the fact that we want to only give the best to our little ones.

Now available | Pan con chocolate

After looking at different children’s brands from Spain, today, we take a closer look at Pan con chocolate and get to speak with Jesús Murua, Managing Director of the brand.

Meet the Team | Kavita

Who is behind the company building such an awesome product? To kick things off, we would like to present Kavita, our Marketing Manager who joined the team just last month.

The three best tips for Pitti Bimbo

Pitti Bimbo in Florence will take place from 19 to 21st of January at the city’s fair and exhibition center, Fortezza di Basso. This year marks the 84th time the show takes place and by now it has been become almost an institution. As such, we want to pass our three tips for making the most of Pitti Bimbo on to you.