A retail marketing strategy is the plan that defines how, where, when and to whom a brand sells its products. More specifically, it will details: your target market, your products, your retailing strategy and your key differentiation points with your competitors. Today, we will take a look at the different retail marketing strategies you can […]
As a clothing brand you can sell directly to your consumers but also go through other vendors, like retail stores to reach your audience. What does it need?
Now, that the fashion shows are over, you are probably taking a little break to evaluate and reflect on them. Which shows did you attend? What did you expect beforehand and how do you evaluate the outcome?
With each visit to one of the trade shows focussed on children’s fashion we realize that the importance of sustainable and eco-friendly clothing is increasing. That is in itself not surprising, given the fact that we want to only give the best to our little ones.
After looking at different children’s brands from Spain, today, we take a closer look at Pan con chocolate and get to speak with Jesús Murua, Managing Director of the brand.
Who is behind the company building such an awesome product? To kick things off, we would like to present Kavita, our Marketing Manager who joined the FashionTrade.com team just last month.
Influencer Marketing allows you to have an ambassador for your brand, to give your product a voice and to reach a wide audience you would not have access to.
Just three simple advices of how to follow-up with the contacts you have gathered at a trade show, through your personal network or online through a form. What methods or tools do you use to keep in touch?
As you probably have also concluded yourself it is not easy to measure the return of something like a tradeshow visit. You get to speak to new people, gain visibility for your brand but also get inspiration and ideas for new products, markets or partnerships.
What makes customers – whether they are b2c or b2b – decide to buy on one website versus the other? How to create trust online not just for the quality and originality of your products but also for your website. Every month the rates of online purchases from desktop and mobile apps are increasing. With this the […]