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Retail Marketing Strategies for Fashion

A retail marketing strategy is the plan that defines how, where, when and to whom a brand sells its products. More specifically, it will details: your target market, your products, your retailing strategy and your key differentiation points with your competitors. Today,  we will take a look at the different retail marketing strategies you can […]

Sustainable fashion: A trend in children’s wear

With each visit to one of the trade shows focussed on children’s fashion we realize that the importance of sustainable and eco-friendly clothing is increasing. That is in itself not surprising, given the fact that we want to only give the best to our little ones.

Now available | Pan con chocolate

After looking at different children’s brands from Spain, today, we take a closer look at Pan con chocolate and get to speak with Jesús Murua, Managing Director of the brand.

Meet the Team | Kavita

Who is behind the company building such an awesome product? To kick things off, we would like to present Kavita, our Marketing Manager who joined the FashionTrade.com team just last month.

The art of following up

Just three simple advices of how to follow-up with the contacts you have gathered at a trade show, through your personal network or online through a form. What methods or tools do you use to keep in touch?

How to measure roi from your tradeshow visits

As you probably have also concluded yourself it is not easy to measure the return of something like a tradeshow visit. You get to speak to new people, gain visibility for your brand but also get inspiration and ideas for new products, markets or partnerships.

How to build trust online

What makes customers – whether they are b2c or b2b – decide to buy on one website versus the other? How to create trust online not just for the quality and originality of your products but also for your website. Every month the rates of online purchases from desktop and mobile apps are increasing. With this the […]