A retail marketing strategy is the plan that defines how, where, when and to whom a brand sells its products. More specifically, it will details: your target market, your products, your retailing strategy and your key differentiation points with your competitors. Today, we will take a look at the different retail marketing strategies you can […]
As a clothing brand you can sell directly to your consumers but also go through other vendors, like retail stores to reach your audience. What does it need?
Now, that the fashion shows are over, you are probably taking a little break to evaluate and reflect on them. Which shows did you attend? What did you expect beforehand and how do you evaluate the outcome?
With each visit to one of the trade shows focussed on children’s fashion we realize that the importance of sustainable and eco-friendly clothing is increasing. That is in itself not surprising, given the fact that we want to only give the best to our little ones.
After looking at different children’s brands from Spain, today, we take a closer look at Pan con chocolate and get to speak with Jesús Murua, Managing Director of the brand.
Who is behind the company building such an awesome product? To kick things off, we would like to present Kavita, our Marketing Manager who joined the FashionTrade.com team just last month.
Home of Zara and Mango, Spain is definitely a fashionable destination. Today, we explore the world of kidswear with the top 8 Spanish brands you should know. And the good news is one of them, Pan Con Chocolate, is available to buy on fashionTrade. Click on the link below to join us as a retailer and have the opportunity […]
Influencer Marketing allows you to have an ambassador for your brand, to give your product a voice and to reach a wide audience you would not have access to.
Just three simple advices of how to follow-up with the contacts you have gathered at a trade show, through your personal network or online through a form. What methods or tools do you use to keep in touch?
As you probably have also concluded yourself it is not easy to measure the return of something like a tradeshow visit. You get to speak to new people, gain visibility for your brand but also get inspiration and ideas for new products, markets or partnerships.