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Our favourite fashionTrade features from 2018 (so far!)

We have reached the middle of Summer trade shows, which means that the first half of the year has already flown by! It has been an extremely productive 6 months at fashionTrade HQ, as we constantly focus on delivering the smart and simple wholesale trading solution for brands and retailers. Since January, we have released many new features that help our partners trade more efficiently. We cannot possibly list them all here so we decided to focus on the most important ones. Learn more about them, then schedule your demo with our Business Development Team.

For brands

A richer profile

Your brand profile is the first thing a potential retailer partner sees when trying to connect with you. You need to share the right business information but also to tell your story in a way that truly reflects your brand. In just a few clicks, our Brand profile feature now gives you the ability to share your: 
  • product price range,
  • average mark-up,
  • categories (womenswear, menswear, kidswear, footwear and/or sportswear),
  • brand story,
  • Instagram account.
Check out our brand partner, Dandalo’s profile below. We think it looks pretty great!
Brand profile on fashionTrade

An advanced digital showroom

Every brand is unique so when you are building your fashionTrade showroom we give you the possibility to design one from scratch or to use a preset template. In both cases, you can publish your lookbook(s), collection(s) and video(s). Retailers can easily buy from your showroom and get inspired by your latest marketing material.

Hey Honey brand showroom on fashionTrade

Retailer groups and prepacks

Do you work with prepacks? Or do you offer different prices, discounts or terms and conditions to your retailers? Our platform now allows you to sell prepacks (in addition to regular units) and to identify and segment your various retailer groups. We understand the flexibility and personalisation features that you need to run your business most effectively!

For retailers

We want fashionTrade to be the smartest and simplest buying solution for retailers. Since January we have been working hard on improving the overall experience for our buyers. In addition to a general rebranding of the platform, we have been working to deliver the below features.

A new styles page

Our styles page is where all the magic happens for buyers. We rebranded it in order to give you the best buying experience possible and you can now see all the relevant information about a style in an easy overview. You can also:

  • instantly add products to your cart by clicking the + sign without disturbing your browsing,
  • select variants directly on the style page by clicking on the chart icon,
  • click on a style to see the product detail page.
Style page fashionTrade

Product detail pages

Our Product detail page gives you all the information you need to buy a product (recommended retail and wholesale price, pictures, variants, etc.). You can add quantities directly from the table and also access your ‘recently viewed products’ to easily navigate from one product to another.

Product Detail Page on fashionTrade

Our light-box feature also allows you to look at the product material and design more closely.

Zoom box on fashionTrade

Download your order in just a few clicks

Buyers can download their orders as PDF or CSV files, via their order confirmation email or in their order overview on fashionTrade. This allows them to quickly upload the orders placed on fashionTrade into their own system, for an even more efficient experience.

Order overview on fashionTrade

Are you convinced that fashionTrade can help you buy your products more efficiently? Sign-up below, and we will be in touch to setup your free account.

We are of course working on some pretty exciting features right now, starting with an IOS app that will revolutionise the way you sell and buy in the showroom. Sign-up to our newsletter to stay tuned and don’t forget to check our blog for regular updates.a

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