Influencer Marketing is a ‘form of marketing that focuses on specific key individuals rather than the target market as a whole‘ and aims to reach the target market through these selected individuals. An influencer is a spokesperson for your brand. You can have many spokespersons and your relationship to them can be temporary.
The importance of influencer marketing
Influencer Marketing allows you to have an ambassador for your brand, to give your product a voice and to reach a wide audience you would not have access to.
Influencer marketing, if done right, can have a great impact. Especially if you are a still unknown brand using influencer marketing can confer trust and strongly support your launch. Consumers look at other consumers for clues as to what to buy. Which brands are trending? Which new gadget is a must-have? Depending on your target market in terms of audience and country, there are wide variety of platforms that help you identify and connect with influencers. Of course, you can reach out individually to bloggers, vloggers or instagramers and offer each one a specific benefit for working with you. On a platform however you will find everything aggregated. You can access and compare different influencer profiles regarding their audience make-up, their reach and past campaigns.
Examples of influencer marketing in fashion
Probably the most famous and impressive example of the impact of a fashion influencer is The Blonde Salad. Chiara Ferragni’s artist name. The Italian law student started her fashion blog in 2009. She was quickly recognized for her style and capacity of detecting new trends. Chiara has won various recognitions and awards, published books and worked together with famous designers like Chanel, Louis Vuitton or Christian Dior. This year Pantene made her the global ambassador and international face for their fashion campaign. What started small only a few years ago has created a huge influence.
Have you tried it yourself? Have you featured the stories of your employees, have you connected with influencers in the children’s fashion market or have you reposted your customer’s pictures on social media been a good driver? Why don’t you give it a try?
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