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Zalando and BESTSELLER UNITED grow fashionTrade

Today the team at fashionTrade HQ are pleased to announce that we now have two market-leading owners invested in the long term growth and development of our product – namely, BESTSELLER UNITED A/S and Zalando SE.

This is an exciting strategic development that opens fashionTrade the knowledge and industry experience of two successful players – whilst also giving us the autonomy to continue our vision to produce a simple, efficient and intelligent B2B marketplace for the international fashion community.

fashionTrade investors
From left to right: David Schneider, co-founder & co-CEO of Zalando, Pernille Geneser, fashionTrade Board Chairwoman and Anders Holch Povlsen, owner of BESTSELLER UNITED.

Pernille Geneser, CEO of fashionTrade said:

This joint venture is rooted in a vision to digitise the fashion wholesale industry, and we are proud that fashionTrade is at the forefront of this change. BESTSELLER UNITED has offered incredible support and trusted expertise as we’ve launched our business over the past two years. We are excited to now have the opportunity to leverage global insights and market-leading experience from Zalando. The additional investment will enable us to continue building intuitive, digital solutions that both fashion brands and retailers can use to grow their business more cost efficiently.

For David Schneider, Zalando co-CEO and co-founder:

“The buying and selling process within the fashion industry still relies heavily on manual solutions. We see big potential in how fashionTrade can optimise these processes to connect brands and retailers in a simple way. That’s why we decided to invest together with BESTSELLER UNITED in this smart approach, which will enable the global B2B fashion market to leverage the potential that digitisation and technology has to offer. This investment ties perfectly into our platform strategy, which aims to connect the different players in the fashion industry.”

Anders Holch Povlsen, owner of BESTSELLER UNITED said:

 “Digitising the wholesale experience and connecting brands and retailers in a simple online solution holds a great potential for the future of B2B fashion. That’s why we are pleased to welcome Zalando and their expertise into this partnership that we expect will bring beneficial insights to brands and retailers alike.”

Our team looks forward to delivering a simple and smart business solution that disrupts the fashion industry and the continued support from BESTSELLER UNITED and the addition of Zalando as co-owner is humbly received by our team.

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