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What we do.

We were founded to solve an important problem:

How can fashion brands and retailers trade wholesale more simply?

fashionTrade is the smart and simple wholesale trading solution for fashion brands and retailers around the world. It has been purpose-built to solve some of the biggest challenges that brands and retailers in the fashion industry face. 

Built for the fashion industry, by the fashion industry.

Why we do it.

Fashion is always changing.
Buyers and sellers require more flexibility.
Fashion wholesale is ready for a change.

We have seen and understand the complex challenges faced by the fashion industry. We are passionate about building a smart and simple product that revolutionises an industry and sets a new standard in B2B wholesale trading.

fashionTrade investors

Our History.

fashionTrade was founded in 2015 with a meeting of the minds between Anders Holch Povlsen, Owner of Bestseller and Heartland, and Pernille Geneser, CTO of Bestseller. Their real-world experience provided the foresight for digital innovation and process optimisation to improve everyday working processes, not only for their own company, but the wider industry. 

Since 2017, fashionTrade is a joint venture between Heartland A/S and Zalando, an indication that the fashion industry is calling for a smart and simple fashion wholesaling solution.

A group of 30+ international colleagues now work from our Head Office in central Amsterdam.

Careers at fashionTrade.

If you are interested in shaping the future of fashionTrade and fashion wholesale, do not hesitate to apply for one of our open positions:

  • Data Analyst
  • Mobile Developer
  • Senior Backend Software Engineer
  • Business Development Manager
  • And many more.
fashionTrade team