Launched in the Netherlands in 2016, PFM Underwear stands for performance and its founder, Pauline Mulder certainly has a track record of ‘winning every game’. As a former top tennis player, she developed a winning mentality that explains the quick success of this young brand. In less than 2 years, PFM has become the fastest growing underwear brand in the Netherlands. Design, fit and materials: PFM doesn’t shy away from wanting to be the best in all areas.
This is certainly what convinced Rico Verhoeven, Kickboxing Glory World Champion, to become the PFM Brand ambassador. The Rico Verhoeven Collection is now live on fashionTrade, alongside their Basic, Colour and Signature collections. See what went on behind the scenes of the photoshoot and be inspired to connect with PFM on fashionTrade. We’re sure you customers will love this truly standout product.
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